Published: April 28, 2022
Putting humanity at the center of everything she does, Laurie creates strong and lasting relationships which add value for our agency and our clients. An inspirational and approachable leader, Laurie embraces change by asking “What if?” and “Why not?” Since taking the helm of the agency in 2016 she has made it her mission to drive the transformation of gotham – modernizing, upskilling and empowering the team.
Having spent most of her career within the IPG and McCann Worldgroup network, Laurie has had the pleasure of working with brands in beauty, luxury, beverage and technology including Helena Rubinstein, Liz Claiborne, Wedgwood, Waterford and America Online in its heyday. She has been an integral part of the success of the agency’s 30+ year relationship with Maybelline.
Laurie lives with her husband, their 10-year-old son, and a menagerie of animals on their farm in Chester, New Jersey.