NYC is our inspiration
Experts in beauty and fashion, gotham taps into the currency of desire to create work that shifts how a brand is perceived.
our mission drives us
Our mission is to harness the creativity, immediacy, and humanity of the city we love and use it to inspire brands.
we believe that courage is bravery in action and vulnerability is strength.
we believe that being open-minded and seeking inspiration lie at the heart of creativity.
we believe that within every problem there is opportunity.
we believe that trust is built through empathy, conscious communication and consistency.
Our long-standing client relationships with companies like Maybelline New York, our creative partner for 30+ years, and collaborations with mega brands including essie Nail Color, MK Michael Kors, and Gloria Vanderbilt Jeans, lie at the core of our company. We may be global in scope, but we’ll always be boutique in spirit.
Founded in 1994, our multi-disciplinary creative agency focuses on developing beauty, fashion, and image-driven brands with integrated marketing campaigns that resonate culturally across the world. As part of the McCann Worldgroup network, we have access to world-class marketing capabilities in media, data, PR and beyond.
Not all of us hail from here, but we’ve stayed for a reason – the grit, the grind, the diversity, the determination, the inspiration.
On the Williamsburg Bridge, I take a moment to appreciate the view. It's humbling to see the skyline and know I LIVE HERE!
It’s in these small, quiet love letters to the city that you could easily miss if you walked too fast that make you realize you’re not the only one in a love affair with New York.
Carl Schurz Park on the upper east side has been a comfortable, peaceful place of reflection for me.
New York’s always got the good lighting and is full of serendipitous moments that may be small, but make the city wonderful.
There is nothing like the energy at NYC dance clubs. It has been one of the things that inspires me since I moved to the city in 1992.
Around every corner in every neighborhood is some creative piece. Like this mosaic on a lamp post in the East Village. Sometimes odd, sometimes random and most definitely unexpected – you never know what you're going to see!
The concrete jungle made me fearless and carefree at the same time!
I’m always inspired by the green spaces throughout the city! The Elizabeth Street Garden in Nolita is my favorite.
One of my favorite jazz clubs, which I have been going to since I was a teenager, is The Village Vanguard. It opened in 1935 and is the oldest operating jazz club in NYC.
NYC is a place full of opportunities where dreams are possible. The city lights at night help me reflect on my goals.
This picture perfectly illustrates the magic of NYC. Infinite dimensions in one place.
The Jacqueline Kennedy Onassis Reservoir's one billion gallons of water recharges me every visit.
I used to love walking across the Brooklyn Bridge when I lived in Brooklyn.
It’s always been NYC or Mars for me. This city supplies an endless flow of moments to observe, listen, and learn from.
The sense of community in NYC always inspires me. No one bands together in good or bad times like New Yorkers.
I love peeking into firehouses because the guys are always sitting there, ready to say hi to anyone who walks by. Equally ready to jump on the truck and race toward disaster, risking their lives to save complete strangers.
My favorite moments of the city are the ones caught "in between" the chaos. The seconds of stillness help balance the rush of the city. I love when it feels like the world comes to a pause.
There is nothing like the magical spirit of Christmas time in New York City.
When I first moved to NY the west side highway became my haven. A 5 mile stretch of road with piers and parks jetting out into the Hudson River.
Living in New York City gives me the feeling that I am connected and tapped into the world.
I love visiting the Union Square Greenmarket — either to shop or just to admire.
Lady Liberty has been a touchstone for me to remember that as a 2nd generation immigrant I do belong. She inspires me to continue to work through my shadows to find my mission and joy along with the community of mankind.
Love being in a city where I feel comfortable being me and supported by a city that accepts every walk of life and welcomes EVERYONE.
Once I start seeing the skyline from my ferry commute, I feel the buzz and energy of the city. It makes me feel inspired and ready to take on the day and create great work.