Statue of Liberty from above, Photo Credit Humza Deas, Torch

NYC is our inspiration

Experts in beauty and fashion, gotham taps into the currency of desire to create work that shifts how a brand is perceived.

our mission drives us

Our mission is to harness the creativity, immediacy, and humanity of the city we love and use it to inspire brands.

our core values guide us

be courageous.

we believe that courage is bravery in action and vulnerability is strength.

stay curious.

we believe that being open-minded and seeking inspiration lie at the heart of creativity.

spread optimism.

we believe that within every problem there is opportunity.

build trust.

we believe that trust is built through empathy, conscious communication and consistency.

our history grounds us

Our long-standing client relationships with companies like Maybelline New York, our creative partner for 30+ years, and collaborations with mega brands including essie Nail Color, MK Michael Kors, and Gloria Vanderbilt Jeans, lie at the core of our company. We may be global in scope, but we’ll always be boutique in spirit.

Founded in 1994, our multi-disciplinary creative agency focuses on developing beauty, fashion, and image-driven brands with integrated marketing campaigns that resonate culturally across the world. As part of the McCann Worldgroup network, we have access to world-class marketing capabilities in media, data, PR and beyond.

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