For over 40 years, essie has worked to establish a strong color equity by spotlighting their unique shades against a signature white background. But in our technicolor, social-media-dominated world of moving video, the brand needed to push color further to continue to be seen as an authority.

Immersing a viewer in the experience of a single color actually changes their mood, outlook, feeling, and opens up a new world – a visual story in motion.

Create different, immersive worlds of color that bring each shade to life in a multidimensional way to inspire the next generation of Obsessies to keep living in color with essie’s best-selling iconic shades.

By moving from a white 2D world to immersive 3D video to tell the story of color and showcase each shade, we unlocked the true visual power of color that drives the success of essie’s most iconic shades and invited consumers to capture every color.